Customer Strategy & Marketing

Customers are the source of real growth. AK Consulting combines in-depth customer insights with practical expertise in operations and economics to help our clients create sustainable, organic growth.

 

  • Customer insights and segmentation: We help clients understand customer needs and behaviors using our unique approach and develop actionable segmentation from the resulting insights. We help clients define the target customer or “sweet spot”—the area of distinct advantage over competitors— to inform business decisions and investment allocation.
  • Product and category management: We help firms break down barriers to innovation and improve ongoing customer-led product development so their value proposition is differentiated and meets customer needs.
  • Pricing: We help resolve the pricing paradox—pricing is almost always the #1 profit lever, yet it remains under-developed in most companies—by building long-term pricing capabilities and capitalizing on in-year-revenue opportunities.
  • Sales and channel effectiveness: We help companies identify quick, targeted, customized solutions as well as strategic and operational improvements to boost underperforming sales organizations.
  • Marketing and brand strategy: We help companies align marketing and brand strategy with overarching business objectives; ensure marketing investments are generating highest returns and reinforcing the brand positioning; and build a loyal customer base through branding that cultivates a strong, trusted image.
  • Customer experience: We work with companies to develop a series of positive interactions with the customer to earn their advocacy and inform consistent delivery of experiences to drive top-line growth.
  • Loyalty: We help companies nurture promoters—loyal customers who are more profitable, and who are active proponents of your business in good times and bad.